Mar 19, 2010


LEA jeans, picture by:
Amid the development of the world fashion style, the existence of jeans becomes more popular. Jeans that was originally only used by workers such as cowboys, laborers, and lumberman in America, eventually turned into casual clothes worn by many people, including in Indonesia. Even after World War II, young people all over the world make jeans as a symbol of new life style that is free and casual. This was an opportunity taken by the owner of the LEA, a jean originally made-in Indonesia, that then worked hard to take a specific market segment of those who have known the first American-made jeans, Levi's.
If we see the spelling and advertising of LEA, perhaps we do not think that LEA is a native Indonesian product. The use of American symbols such as cowboy in the advertising of LEA often brings a misperception that LEA is an American-made.
LEA is an apparel trademark of PT Indonesia Lea Sanent, the main producer in the form of jeans. Seeing the trend of Indonesian society that mostly like the overseas brand, the company tried to use the trademark LEA as one of the attractions in sales. It is proven that many Indonesian people do not realize that LEA is made by their own country. LEA’s good quality supported by good design makes these jeans can be accepted in foreign countries. Now, LEA is exported to some foreign countries.


Post a Comment


Indotraveltips is a blog containing inspiring and motivating articles about Indonesia. You can find many information related to Indonesian culture, lifestyle, tourism objects, and s forth. Some tips and tricks are included to give you a break in following more updated news about Indonesia.

. Some articles are written in English supported by Dev Yapılar izle and some in Indonesian to give a balance of your reading mood. Since this blog is dedicated to all visitors and readers, not only from Indonesia, the methods of providing the articles in both language hopefully will help improve your understanding about Indonesia.

Contact Person

Kami sangat berterima kasih atas kunjungan Anda. Semoga informasi yang diberikan melalui blog ini berguna bagi Anda. Untuk informasi lebih lanjut, silahkan menghubungi Andy di spiritof454[at]yahoo[dot]com

© 3 Columns Newspaper Copyright by indotraveltips | Template by Blogger Templates | Blog Trick at Blog-HowToTricks