Feb 22, 2011


As football fever again spreads all over Indonesia, many entities try to fill some opportunities by launching and promoting their own products, including Dua Kelinci, an Indonesian leading crunchy peanut producing company. This company has successfully made sponsorship cooperation with Real Madrid, the most successful Football Team in the twentieth century according to FIFA (Federation of International Football Association).
The cooperation would last for 2 years. The deal was held in Santiago Bernabeu Stadium, Madrid, Spain. On behalf of PT. Dua Kelinci, the President Director, Hadi Sutiono signed the cooperation with the representative of Los Blancos, Gestion de Derechos Jose Angel Sanchez Perianez and Manuel Redondo. The deal was then followed by some programs held in Indonesia to socialize this sponsorship, including Indonesia Menggiring Bola, which was enlivened by the coming of Luis Figo, a legend of football player in Real Madrid that played around 2000 2001.
With the sponsorship, Dua Kelinci has the right to use logo, attribute, and photo of Real Madrid football player. Nevertheless, the most important thing of this deal for Indonesian is that the cooperation will bring many effects to Indonesian football. It encourages many football players and lovers in this country to do their best, to improve and develop the football industry.
Let us see what this cooperation will be going to. Hopefully, Indonesian football will get better. Cheers.


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