INDONESIAN PRODUCT: POLYGON, A WORK OF PRIDE

THE VIEW OF POLYGON, picture by: www.automotto.com

Perhaps you do not think that POLYGON, a very famous brand of bicycle, is genuinely made-in Indonesia. Polygon is a trademark of PT Insera Sena which has produced bicycles for more than 20 years and exported to at least 30 countries in the world.

POLYGON, based on its meaning, is associated with the understanding that the development of a business in the global competition requires a strong foundation in many aspects such as human resources, the mastery of modern technology, creative design, reliable technical knowledge, integrated information systems, and support from supply chain as well as a strong distribution chain. That is the expectation of the emergence of a name of POLYGON. 

In its development, POLYGON which is originally produced in Sidoarjo, Wadungasih Village, East Java Bunduran has been spread across several continents. For the continent of Asia, these bikes have been exported to Japan, Korea, Singapore and Malaysia. For Europe, POLYGON has been used by many people in English, German, French, Spanish, Australian, Swiss, Greek, Danish, Swedish, Finnish, Norway, Russia to Poland. Later in the American continent, POLYGON is famous among the U.S., Canada, Costa Rica and Argentina. While in Africa, these bikes have been sent to Mauritius and South Africa. POLYGON is also marketed in Australia, New Zealand and Fiji Islands.

The productionof POLYGON could reach 550,000 annually by the PT Insera Sena, exported as much as 70% and the rest to the local market. These bicycles have a variety of models such as Mountain Bike, Racing Bike, City Bike, BMX, Junior & Kids Bike and special ones have been born from the hands of 580 employees in Sidoarjo. Components used in the assembling of POLYGON are 50-60% of local materials, especially for the frame. Its selling price also includes a variety of range, ranging from USD 1 million-60 million rupiahs.