May 9, 2010


The growth of Facebook fans in Indonesia has unavoidably increased. Even according to data from Global Monitor few weeks ago, Facebook users in Indonesia is the world's second largest after the United States. This achievement must become a special concern for the managements of Facebook, which is according to DailySocial will move their office to Indonesia.
Apart from the growth of Facebook users and their plans to build offices in Indonesia, currently the users of this social networking begin to move, or at least add their accounts on Twitter. Although Facebook and Twitter can not be compared head to head because the two applications do have their own benefits and advantages, Facebook users in Indonesia became interested in the facilities offered by Twitter.
Some of the things that caused the Indonesian Facebook users switch or just add an account on Twitter, among others:
1.  Facebook requires confirmation of two directions to be connected (becoming friends) while on Twitter, we could directly follow someone and that person does not have to do anything for us. This is very important for Indonesian when, for example, they want to know what the person they follow was thinking and what his/ her routine as a source of inspiration. Although there is similar feature in Facebook Fans, the campaign of this benefit is lack of focus and emphasis so it has not been able to attract users.
2.  Indonesian society tend to be attracted on chatting so the ease of chatting that Twitter offered has become a special attraction. On Facebook, chat using limited speed of Internet connection like in Indonesia is rather difficult and become one of the avoided features.
3.  Twitter is a very appropriate way to personal branding, and also can be used to enter a particular community. On Facebook, it would be difficult to communicate casually with influential people (like in Indonesia when sometimes there is a gap between the poor and the rich) while on Twitter, we could say something to influential person in our field. 


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